Social media
Platform-native social content built around destination discovery, travel utility and the energy of the Klook brand.
Case study · Travel experiences
Klook: what we did.
A global platform for travel experiences, attractions and things to do.
Social mediaProduction
Brand snapshot
Case study
Based in
Global · India
Since
2014
Engagement
2 services
Overview
Klook is a travel experiences platform covering attractions, tours, transport and stays across thousands of destinations.
The brand positions itself around discovery and joy, with local teams and a catalogue that ranges from city attractions to day trips and transport passes.
The brief
Translate a global travel brand into social-first content that feels native to an Indian audience.
Scope covered social media and production support, with the work centred on making experiences feel immediate, useful and worth saving.
What we did
Production
Production support for campaign and content assets, keeping a consistent look across formats and placements.
How we approached it
Think platform-first
The content is shaped for the way people browse social, not repurposed from a single campaign film.
Keep the utility visible
The work balances inspiration with the practical detail travellers need to move from interest to booking.
Protect the brand
A global identity needs consistency without becoming repetitive, especially across multiple social formats.
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