Headless Shopify storefront
A fast, editorial storefront that presents fabrics and collections without making the catalogue feel like a generic product grid.
Case study · Fashion fabrics
Saroj Ensemble: what we did.
Premium unstitched suit fabrics with a fabric-first online store.
Website developmentHeadless Shopify storeVirtual Try-OnSearch fabric by image
Case studyBased in
Mumbai, Maharashtra
Focus
Unstitched suit fabrics
Engagement
4 services
Overview
Saroj Ensemble is a Mumbai-based fabric retailer focused on premium unstitched suit fabrics, including mul chanderi, slub silk and modal satin.
The store serves shoppers who want to feel the fabric before they commit, with a fabric-first catalogue and showrooms across Mumbai.
The brief
Bring the showroom buying experience online: let shoppers browse by fabric, print and occasion before they visit a store, while keeping the tactile, premium feel of the brand.
Make discovery more visual. Virtual Try-On gives an outfit context, while image search helps shoppers who have a reference but not the fabric name.
What we did
Fabric-first catalogue
Collection and category paths organised around the way customers actually shop for suit fabrics, from fabric type to print and occasion.
Virtual Try-On
A try-on experience that helps shoppers picture the fabric in use, not just as a flat swatch on a product page.
Search fabric by image
An image-led route into the catalogue for customers who arrive with a screenshot or reference rather than a product name.
How we approached it
Map the fabric journey
We started with the in-store conversation: how customers compare fabric, ask for context and decide what to buy.
Build the storefront
The storefront brings that journey into a headless Shopify build, with editorial presentation and a clear route from discovery to enquiry or purchase.
Extend discovery
Virtual Try-On and image search were added to reduce the gap between seeing a fabric online and understanding how it could work in a real outfit.
Technologies
Headless ShopifyStudioX404 Virtual Try-On
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