Website experience
A clearer path through a very broad catalogue, with category and collection presentation that helps shoppers find a starting point.
Case study · Home decor and handicrafts
IndianShelf: what we did.
An online home for handcrafted Indian decor and everyday objects.
WebsiteSocial mediaMeta Ads
Brand snapshot
Case study
Based in
Greater Noida, Uttar Pradesh
Since
2010
Engagement
3 services
Overview
IndianShelf is an online home decor platform for products made through traditional techniques, skills and hand-based processes.
The business serves customers in India through IndianShelf.in and international and wholesale buyers through IndianShelf.com, with a catalogue spanning decor, hardware, furniture and gifts.
The brief
Make a deep catalogue of handmade products easier to discover, merchandise and talk about across the website and social.
Pair a clearer product experience with a repeatable social and paid-social rhythm, so new arrivals and evergreen categories both get airtime.
What we did
Social media system
A content approach built around product detail, craft context and the range of ways the pieces can be used at home.
Meta Ads
Paid social campaigns structured around product discovery, new arrivals and the brand's handmade story.
How we approached it
Make the range navigable
With thousands of objects, the first job is orientation: what is here, how it is grouped and where a shopper should begin.
Give products context
The work leans on material, craft and use rather than generic promotional language, because the products already carry the story.
Connect organic and paid
Social creative and Meta campaigns were treated as one system, with the website ready to carry the traffic they generate.
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