Meta Ads
Campaign structure and ongoing Meta Ads management built around product discovery and seasonal gifting.
Case study · Handcrafted decor and gifting
Decoreer: what we did.
Colourful handmade decor and gifts, designed in India.
Meta Ads
Case studyBased in
Pune, Maharashtra
Focus
Handmade terracotta and wooden decor
Engagement
1 service
Overview
Decoreer is a Pune-based brand for handmade decor and gifts, with a range that includes diyas, wall hangings, urlis, photo frames and festive pieces.
The brand describes its collection as a blend of traditional Indian craft techniques and contemporary design, with worldwide shipping.
The brief
Build paid-social demand for a product range that is visually rich but easy to scroll past in a generic feed.
Use Meta campaigns to put the texture, colour and festive use of the products at the centre of the creative.
What we did
Creative testing
Product-led creative variations that give the range room to show its colour, detail and use in real spaces.
How we approached it
Lead with the product
The strongest asset is the object itself, so the creative keeps the handmade detail large and legible.
Build for discovery
Campaigns are organised around browsing behaviour and product categories rather than one generic brand message.
Refresh with the calendar
Festive and gifting moments get their own creative treatment without losing the core brand look.
More work
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