Website
A direct, product-led e-commerce experience that explains the clean-label promise and makes the range easy to browse.
Case study · Clean-label bakery
Barkens: what we did.
Clean-label bread made without chemicals, preservatives or palm oil.
Social mediaWebsite developmentMeta Ads
Case studyBased in
Gurugram, Haryana
Since
2023
Engagement
3 services
Overview
Barken's is a Gurugram-based clean bread brand founded in 2023. Its range includes white bread, whole-wheat bread, pavs, burger buns and kulchas.
The brand is built around a short set of promises: no chemicals, no preservatives and no palm oil, with a focus on ingredients people can recognise.
The brief
Launch a new clean-label bread brand online and make the difference visible before a shopper picks up a loaf.
The scope covered the website, social media and Meta Ads, with one job across all three: turn a strong product claim into a brand people can understand quickly.
What we did
Social media
A social presence built around the product truth: the ingredients, the loaves and the everyday occasions the bread fits into.
Meta Ads
Paid social campaigns designed to introduce the clean bread range and drive product discovery.
How we approached it
Make the claim concrete
Clean is a crowded word, so the work keeps returning to the specific ingredients and processes that make the bread different.
Build for everyday use
The brand is presented through toast, sandwiches, breakfast and family meals rather than abstract health language.
Join the channels
Website, social and ads tell the same story, so a first impression on social has somewhere clear to go next.
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