SEO
Search visibility work around the language of Indian wedding menswear, from sherwanis and bandhgalas to occasion-led queries.
Case study · Luxury Indian menswear
Ankit V Kapoor: what we did.
Hand-embroidered Indian wedding wear, made to measure in Delhi.
SEOMeta Ads
Case studyBased in
New Delhi and Gurugram
Since
2019
Engagement
2 services
Overview
Ankit V Kapoor is a luxury Indian ethnic menswear house founded in New Delhi in 2019. Its made-to-measure pieces include sherwanis, bandhgalas, bandi sets and kurta sets.
The house works with hand embroidery in its Delhi atelier, with a flagship in DLF Phase 1, Gurugram and a studio in Shahpur Jat, Delhi.
The brief
Connect a high-consideration couture house with grooms and families researching wedding wear online.
Use search to meet high-intent queries and paid social to keep the craft, fit and made-to-order difference visible between seasons.
What we did
Meta Ads
Paid social campaigns designed to put the atelier's craft detail and finished looks in front of the right wedding audience.
How we approached it
Start with intent
The work separates broad wedding browsing from high-intent searches for a specific garment, city or occasion.
Let the craft carry the creative
Ads lead with embroidery, fit and the made-to-measure process instead of generic seasonal messaging.
Keep the journey joined up
Search and paid social point to the same product and appointment paths, so interest does not dead-end.
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